Ken Cook – Founder
Co-Creator of How To WHO: Selling Personified — a comprehensive training and coaching model for effectively building relationships, and building business through those relationships.
Ken’s background spans over 25 years consulting with high growth and middle market companies, focusing on marketing, sales and growth strategies, including:
- Five years as a Senior Contract Consultant for Inc. Magazine; one of only four consultants nationally whom Inc. contracted to work directly with the Inc. 500.
- Work with The Department of Defense as a Senior Consultant in their Mentor/Protégé Program
- Former adjunct faculty member at Boston University and Wright State University’s Management Education Centers.
Writing
- Ken’s latest book, How To WHO: Selling Personified (co-authored with Candis Stevenson Cook) explains how to build relationships that work, and how to build business through those relationships.
- Ken wrote The Wisdom of Our Peers, a compilation of five years of notes from Peer to Peer meetings, sharing the stories and lessons on business that members shared with each other.
- Ken writes a column twice per month for American City Business Journals, publishers of 43 City Business Journals around the country. He also writes a monthly column for The Hartford Business Journal, The Worcester Business Journal, and Providence Business News.
- Ken has two earlier books titled The AMA Complete Guide to Small Business Marketing and The AMA Guide to Strategic Planning for Small Business, both published by The American Marketing Association and McGraw-Hill.
- Ken has contributed multiple columns to The Small Business Forum, The Journal of the Association of Small Business Development Centers, published by the University of Wisconsin Extension
Speaking
- Magazine Conferences
- National Innovation Workshops for The U.S. Chamber of Commerce
- Fortune 500 companies including IBM, AT&T, NCR and Verizon
- Association and Chamber type events